Paulina Olowska: Au bonheur des Dames

Museumplein 10, Amsterdam, 1071
Admission: EUR 20 (entry to Stedelijk Museum, this exhibition is free) 
THIS EXHIBITION IS NO LONGER OPEN - it ended on 27/01/2014
Opening Times
Monday: 1000 - 1800
Tuesday: 1000 - 1800
Wednesday: 1000 - 1800
Thursday: 1000 - 2100
Friday: 1000 - 1800
Saturday: 1000 - 1800
Sunday: 1000 - 1800
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Paulina Olowska is one of the most fascinating artists of her generation. The large gallery presents paintings, collages, and neon works in a theatrical setting. Two adjacent gallery spaces are devoted to the project Café Bar (2011) and the series Accidental Collages. Olowska created this series for the exhibition Time and Again at the Stedelijk Museum CS in 2004, inspired by a group of 22 large educational charts by Kazimir Malevich in the collection of the Stedelijk. In Accidental Collages, recently acquired by the Stedelijk Museum, the artist combined photos of herself and her friends with historical visual material, featuring artworks, architecture and fashion (magazines).

“By creating connections between fashion, art, and feminism, and proposing alternatives to the roles that visual art and design can play within our society, Olowska is a unique voice in contemporary art.” (Leontine Coelewij, curator of the exhibition)

The title of the exhibition, Au Bonheur des Dames (The Ladies’ Paradise / The Ladies’ Delight), refers to what the artist calls ‘different aspects of the female consumer.’ The title is taken from Émile Zola’s novel, which describes 19th-century Paris and the first wave and subsequent expansion of luxury department stores. In this installation, Olowska suggests women as figures both targeted and implicated in multiple angles of commodity culture—the spectacle of fashion, the seduction of extravagant displays and visual advertising, the leisure experience of merely parading through town. In her critique, Paulina Olowska compares 1960s Eastern European consumerism with the theme of the book.

Olowska invited Amsterdam artist Mick la Rock to create a work of graffiti as a backdrop for her installation. One of the first female graffiti artists in Europe, la Rock has been active on the scene since 1983.

© Stedelijik Museum.